Commerce · alternatives · 2026

24 alternatives to A Crash Course to Offering Equity to Your Employees [Gusto]

Hey new founders! An easy guide to offering employee equity.

Below are 24 products that do a similar job, ranked by how close each is in meaning and then by launch-day votes. A Crash Course to Offering Equity to Your Employees [Gusto] launched in 2016; newer entries below may have overtaken it.

1. 1
   Founder Equity▲72

   New way to build and invest in early stage companies.

   2014 · founderequity.com · its alternatives →

2. 2
   Startup Equity Calculator▲164

   Figure out how much equity to grant new hires in seconds.

   2014 · startupequity.io · its alternatives →

3. 3
   Equity Owl▲86

   Trade equity in your startup or idea for professional talent

   2015 · equityowl.com · its alternatives →

4. 4
   Cake Equity▲293

   Equity for today's most successful startup teams

   2023 · cakeequity.com · its alternatives →

5. 5
   The Art of Startup Fundraising▲64

   Pitching Investors, Negotiating the Deal & Everything Else

   2016 · amazon.com · its alternatives →

6. 6
   EquityList▲105

   Cap table and equity management for Indian startups

   2020 · equitylist.co · its alternatives →

7. 7
   Requests for Startups▲551

   A place to discover ideas that VCs & angels want to fund

   2015 · docs.google.com · its alternatives →

8. 8
   Slides▲282

   Raise capital for your startup.

   2019 · its alternatives →

9. 9
   Venture Deals: Be Smarter Than Your Lawyer and VC▲211

   Must read if you want to raise money for the first time

   2015 · amazon.com · its alternatives →

10. 10
    OfferButton.com▲182

    Sell your startup with 1 line of code

    2024 · offerbutton.com · its alternatives →

11. 11
    Equity Crowdfunding by Indiegogo▲170

    Anyone can invest in innovative startups & growing companies

    2016 · its alternatives →

12. 12
    Ussembl▲87

    Recruit your founding team in exchange for equity or royalty

    2021 · its alternatives →

13. 13
    Cashable▲71

    Startup equity and stock options calculator

    2022 · cashable.app · its alternatives →

14. 14
    Equity Calculator▲148

    2% of startup or cushy salary at BigCo

    2014 · tejusparikh.com · its alternatives →

15. 15
    EquityBee▲242

    Get the funding you need to exercise your stock options

    2020 · equitybee.com · its alternatives →

16. 16
    Insights.vc▲201

    Bite-sized insights for founders

    2015 · insights.vc · its alternatives →

17. 17
    Enterprise Sales For Startups▲184

    Free book for founders and sales reps selling to large orgs

    2017 · close.com · its alternatives →

18. 18IW
    I wrote a co-founder equity calculator over the weekend▲136

    2011 · foundrs.com · its alternatives →

19. 19
    EquityZen▲178

    Got private stock? Unlock your net worth and get liquid.

    2014 · equityzen.com · its alternatives →

20. 20
    The Twenty Minute VC - Founders Friday: Crowdfunding Gimlet Media with Erin Glenn @ Quire▲70

    Why The Nature Of Startup Equity Is Changing?

    2015 · content.libsyn.com · its alternatives →

21. 21
    Capbase Startup Equity Calculator▲187

    Divide up equity fairly with your co-founders

    2022 · capbase.com · its alternatives →

22. 22
    Finance for Founders▲273

    Startup finances 101 - videos, templates & tools for free

    2022 · usecaribou.com · its alternatives →

23. 23
    The Open Guide to Equity Compensation▲85

    Stock options, RSUs, taxes — a guide for humans

    2016 · github.com · its alternatives →

24. 24
    The Art Of Startup Fundraising▲85

    Pitching investors, negotiating the deal, & everything else

    2016 · startupfundraising.com · its alternatives →

Ranked by how close each launch is in meaning, then by votes. Prices were read from each product’s own site when checked and can change. Refine with your own description →