AI · alternatives · 2026

24 alternatives to Amazon Project Amelia

A powerful new generative AI-based selling assistant

Below are 24 products that do a similar job, ranked by how close each is in meaning and then by launch-day votes. Amazon Project Amelia launched in 2024; newer entries below may have overtaken it.

1. 1
   Sellesta.ai▲281

   Make more money on Amazon marketplace with AI

   2023 · its alternatives →

2. 2
   Ailumia▲55

   The All-In-One Tool Suite to Jump Start Your Amazon Business

   2023 · ailumia.com · its alternatives →

3. 3
   Your eCom Agent▲94

   Build better Amazon products With AI

   2024 · yourecomagent.com · its alternatives →

4. 4
   Wisely▲183

   AI assistant to help you shop wisely on Amazon

   2023 · shopwisely.org · its alternatives →

5. 5
   Amazon Bedrock▲94

   Build and scale generative AI apps with foundation models

   2023 · aws.amazon.com · its alternatives →

6. 6
   Nova Act by Amazon▲136

   An AI agent platform on AWS for building reliable agents

   Dec 2025 · nova.amazon.com · its alternatives →

7. 7
   OXI - AI sales team assistant▲87

   AI assistant tracks and improve sales team performance

   2018 · its alternatives →

8. 8
   Athena by Shoplazza▲369

   An orchestrator agent for your entire commerce stack

   Jul 2026 · shoplaza.ai · its alternatives →

9. 9
   Amazon Q▲173

   Boost your workforce productivity with generative AI

   2023 · aws.amazon.com · its alternatives →

10. 10
    Amazon Guru AI▲92

    The ultimate shopping assistant for Amazon

    2023 · shopguru.io · its alternatives →

11. 11
    Amazon Q Developer▲257

    Amazon's answer to Github copilot

    2024 · aboutamazon.com · its alternatives →

12. 12
    Amazon Buy for Me▲200

    AI Agent that shops in other sites

    2025 · aboutamazon.com · its alternatives →

13. 13
    Pod▲195

    The AI sales copilot to win more deals

    2023 · workwithpod.com · its alternatives →

14. 14
    Agent Hub Builder▲145

    Build a Netflix-style library of AI-powered tools to sell

    Mar 2026 · mindpal.space · its alternatives →

15. 15
    Kua.ai▲184

    Boost your e-commerce success with AI content generation

    2023 · kua.ai · its alternatives →

16. 16
    Amazon Rufus▲97

    Generative AI powered conversational shopping experience

    2024 · aboutamazon.com · its alternatives →

17. 17
    SiteAssist▲103

    Build AI Assistants trained only on your own data

    2025 · siteassist.io · its alternatives →

18. 18
    Brief on Demand by Amy▲119

    Tap into the power of instant personalized prospect research

    2022 · its alternatives →

19. 19
    Bexy AI▲16

    AI-powered eCommerce sales assistant & support chatbot

    2024 · its alternatives →

20. 20
    AI Amazon Business Repricer▲88

    Maximize your profits on Amazon business with Seller Snap

    2023 · sellersnap.io · its alternatives →

21. 21
    Pipecat▲66

    Build AI workflows and assistants for your business

    May 2026 · app.pipecat.in · its alternatives →

22. 22
    Innomerece▲7

    AI ops suite for Amazon and Shopify sellers

    Dec 2025 · innommerce.com · its alternatives →

23. 23
    SellerForge AI▲5

    AI tools for Amazon sellers

    May 2026 · sellerforge.ai · its alternatives →

24. 24
    Amazon AI▲6

    Bringing powerful artificial intelligence to all developers

    2017 · aws.amazon.com · its alternatives →

Ranked by how close each launch is in meaning, then by votes. Prices were read from each product’s own site when checked and can change. Refine with your own description →