Growth · alternatives · 2026
24 alternatives to Cello
Easiest way to add a referral program to your SaaS
Cello is a referral program platform designed for B2B SaaS companies. It automates word-of-mouth marketing by enabling businesses to reward users and affiliates for recommending their product. The platform handles… Below are 24 products that do a similar job, ranked by how close each is in meaning and then by launch-day votes. Cello launched in 2024; newer entries below may have overtaken it.
- 1
Referral and Affiliate Software for SaaS
2025 · referralrocket.io · its alternatives →
- 2
Refgrow▲355Launch an affiliate program in minutes. Embed a referral dashboard in your product, track Stripe sales automatically, and pay partners by PayPal or Wise.
2025 · refgrow.com · its alternatives →
- 3
- 4
ReferralMagic▲339Turn your users and customers into referral magnets.
2019 · 50saas.com · its alternatives →
- 5
Rewardful▲429Instantly setup affiliate and referral programs with Stripe.
2018 · rewardful.com · its alternatives →
- 6
The ultimate tool for automated marketing reporting in Excel
2019 · supermetrics.com · its alternatives →
- 7
Get more referrals. Automatically.
2023 · business.bestcompany.com · its alternatives →
- 8
ChartMogul CRM▲401The first CRM tailor-made for B2B SaaS companies
2023 · chartmogul.com · its alternatives →
- 9
Tolt▲464All-in-one affiliate marketing software for SaaS startups
2025 · tolt.com · its alternatives →
- 10
Referred Club▲335Automatically use and share referral links for free stuff
2016 · referredclub.com · its alternatives →
- 11
- 12SP
Several years ago, I had a client whose salespeople were using Excel to generate sales proposals. This was inefficient and the resulting documents looked awful, so I developed a new process for them using a no-code platform. It featured a web form that was tied to a workflow engine, and a fancy PDF got emailed to the customer to sign. When the client loved the solution, I knew I was on to something. However, the no-code platform wasn't very customizable, so I decided to rebuild the process as a SaaS product. The client's CTO wanted in and we became cofounders. Today, we passed the…
2021 · its alternatives →
- 13
Referlist▲178Increase email sign-ups via word of mouth referrals
2019 · referlist.co · its alternatives →
- 14
A curated directory of startup referral programs
2016 · referral.growthjam.com · its alternatives →
- 15TA
2012 · refer.ly · its alternatives →
- 16
Platformly▲257Marketing automation software for SaaS and Ecommerce
2019 · platformly.com · its alternatives →
- 17
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SendX 2.0▲277Growth tools & marketing automation for non-marketers
2017 · sendx.io · its alternatives →
- 19RO
2022 · reflio.com · its alternatives →
- 20
The essential AI-powered tool for affiliate marketers
2023 · referrals.page · its alternatives →
- 21
Accelerating customer acquisition and brand loyalty
2024 · referbi.com · its alternatives →
- 22
- 23
Company referral programs aggregated in one place
2017 · referralprograms.org · its alternatives →
- 24
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Ranked by how close each launch is in meaning, then by votes. Prices were read from each product’s own site when checked and can change. Refine with your own description →