Dev tools · alternatives · 2026

24 alternatives to Custellence

A smarter way to map customer journeys

Below are 24 products that do a similar job, ranked by how close each is in meaning and then by launch-day votes. Custellence launched in 2019; newer entries below may have overtaken it.

1. 1
   Customer Journey Map by FlowMapp▲281

   Design customer experience 💎

   2020 · flowmapp.com · its alternatives →

2. 2
   Pathway▲1,335

   Get user insights 10x faster

   2024 · wynde.io · its alternatives →

3. 3
   ShiftX▲185

   Map your workflows, processes, or customer journeys in mins

   2022 · shiftx.com · its alternatives →

4. 4
   Journey AI▲273

   Map user research into journeys in minutes

   2024 · theydo.com · its alternatives →

5. 5
   Journey▲550

   Don’t just show your story, tell it - with Journey

   2022 · journey.io · its alternatives →

6. 6
   A map that shows you how far you can go for a given time or distance▲455

   The quickest and easiest territory mapping software that you ever used. Trusted by more than 1000 customers for data-driven decisions

   2018 · oalley.net · its alternatives →

7. 7
   Mapus▲619

   An open source map tool with real-time collaboration

   2021 · github.com · its alternatives →

8. 8
   Atlas.co▲960

   GIS and maps in the browser

   2024 · atlas.co · its alternatives →

9. 9
   Customer Journey Builder▲171

   Easily build customer journey maps for free

   2022 · app.mockflow.com · its alternatives →

10. 10
    FlowMapp▲450

    UX planning tool for creating a visual sitemap

    2017 · flowmapp.com · its alternatives →

11. 11
    StoryMap.site▲217

    Effortless user story mapping

    2023 · storymap.site · its alternatives →

12. 12
    State of Community Tools Report by Orbit▲184

    The community tooling trends and insights you need to know

    2021 · orbit.love · its alternatives →

13. 13
    User Flow by Flowmapp▲370

    A simple tool for creating User Flow Diagrams

    2018 · flowmapp.com · its alternatives →

14. 14
    Tango Guidance▲268

    Interactive walkthroughs, created in seconds

    2023 · tango.ai · its alternatives →

15. 15
    prodmgmt.world▲243

    Quickly find product & UX techniques to get unstuck

    2020 · prodmgmt.world · its alternatives →

16. 16
    Blue Green Analytics▲73

    Visually map website behavior—from visit to conversion.

    2021 · its alternatives →

17. 17
    Mapping Experiences▲69

    A complete guide to creating value through journeys

    2016 · oreilly.com · its alternatives →

18. 18
    Featmap – a user story mapping tool built with Go, React and TypeScript▲90

    The simple and open source user story mapping tool. - amborle/featmap

    2019 · github.com · its alternatives →

19. 19
    UX Toolkit for Figma▲286

    Create beautiful user flow charts, sitemaps and wireframes

    2020 · antforfigma.com · its alternatives →

20. 20
    Journeys by Indicative▲108

    Discover all the paths customers take through your product

    2021 · indicative.com · its alternatives →

21. 21
    Talebook▲195

    Understand your client and kick-off your new project!

    2018 · talebook.io · its alternatives →

22. 22
    get-aboard▲142

    Convert your onboarding process into interactive roadmaps

    2024 · its alternatives →

23. 23
    The Guide to Agile UX Design Sprints▲112

    A step-by-step playbook for product teams

    2016 · its alternatives →

24. 24
    Grain▲139

    Map user journeys in real time and tune with remote config

    Oct 2025 · grainql.com · its alternatives →

Ranked by how close each launch is in meaning, then by votes. Prices were read from each product’s own site when checked and can change. Refine with your own description →