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Dev tools · alternatives · 2026

24 alternatives to Matomo – an open-source alternative to Hotjar

Empowering People Ethically 🚀 — Matomo is hiring! Join us → https://matomo.org/jobs Matomo is the leading open-source alternative to Google Analytics, giving you complete control and built-in privacy. Easily collect, visualise, and analyse data from websites & apps. Star us on GitHub ⭐️ – Pull Requ

Below are 24 products that do a similar job, ranked by how close each is in meaning and then by launch-day votes. Prices are shown for the 1 we have checked on their own sites, 1 of them free or with a free tier. Matomo – an open-source alternative to Hotjar launched in 2019; newer entries below may have overtaken it.

  1. 1
    Matomo▲143

    Open Web Analytics Platform

    2014 · matomo.org · its alternatives →

  2. 2
    Matomo▲3

    Open-Source privacy focused Google Analytics alternative

    2021 · github.com · its alternatives →

  3. 3

    Open Analytics is a privacy-first Google Analytics alternative: realtime visitors, funnels and revenue attribution from one lightweight, cookieless script. GDPR-friendly with no consent banner. Open source and self-hostable.

    Aug 2026 · getopen.so · its alternatives →

  4. 4
    Matomo▲1

    Matomo is the leading open analytics platform for Web+Mobile

    2018 · matomo.org · its alternatives →

  5. 5IM
  6. 6
    Hotjar▲1,312

    See how visitors are using your site and get visual feedback

    2015 · contentsquare.com · its alternatives →

  7. 7
    Plausible Analyticsfree tier▲500

    Open source, privacy friendly Google Analytics alternative

    2020 · plausible.io · its alternatives →

  8. 8
    Glazed▲867

    Turn Figma files into production-ready tracking in minutes

    2024 · glazedanalytics.com · its alternatives →

  9. 9
    OpenSEO▲928

    Hello! For the last 2 months, I've been building OpenSEO. It's a user friendly UI wrapping the DataForSEO API which has high quality SEO data for keywords, backlinks, AI SEO and competitor research. Instead of paying $100+ per month, you buy DataForSEO credits and pay only for usage. The coolest thing about the project so far has been hearing about what people are building on top of it. People are using coding agents to quickly integrate with Google Search Console, Google Ads and building their own AI SEO and reporting features. Many were already building their own custom solutions around…

    Jul 2026 · openseo.so · its alternatives →

  10. 10
    Rybbit▲563

    Open Source Google Analytics Replacement

    2025 · rybbit.com · its alternatives →

  11. 11

    The best GA4 alternative with the most generous free tier

    2023 · beamanalytics.io · its alternatives →

  12. 12

    A free privacy-friendly alternative to Google Analytics

    2021 · piwik.pro · its alternatives →

  13. 13

    Open-source, cookie-free web analytics

    2021 · pirsch.io · its alternatives →

  14. 14

    Simple, trustworthy website analytics (finally)

    2018 · usefathom.com · its alternatives →

  15. 15

    Simple, privacy-friendly analytics for developers

    2020 · pirsch.io · its alternatives →

  16. 16GA

    Hi HN, As an indie hacker, the new Google Analytics (GA4) coming motivated me to look for a straightforward alternative that would also be affordable. I had a few basic product requirements and didn’t want to spend too much to replace a free product. There are a lot of great Google Analytics alternatives out there, but the pricing didn’t seem right. As someone who likes to just build things, many of which aren’t businesses yet, it didn’t make sense to pay for options like Plausible and Fathom out of the gate. So I joined with a friend to build Beam Analytics. Beam gives you all the standard…

    2023 · beamanalytics.io · its alternatives →

  17. 17
    umami▲242

    A self-hosted alternative to Google Analytics

    2020 · umami.is · its alternatives →

  18. 18
    Matomo▲2

    Complete Analytics. 100% Yours.

    2019 · matomo.org · its alternatives →

  19. 19

    Simple, clean, and privacy-friendly analytics 📊

    2018 · its alternatives →

  20. 20

    UXWizz is a self-hosted analytics platform with heatmaps, session recordings, user segments, secure accounts and AI. Improve your website and conversion rates.

    2020 · usertrack.net · its alternatives →

  21. 21

    Self-hosted analytics with session replays, heatmaps & more.

    2020 · 66analytics.com · its alternatives →

  22. 22

    Build your own Google Analytics alternative

    2020 · github.com · its alternatives →

  23. 23

    I have created an open-source alternative to Mixpanel and will explain a bit about why I decided to do this. Mixpanel is a GREAT tool and quite easy to understand (compared to GA4 and similar). I have used Mixpanel extensively for one of my React Native apps, but the last invoice was $300, which was way over my budget. I think I was paying for MTU (monthly tracked users), which was around 7000-10k users. However, a downside of Mixpanel is that it is purely a product analytics tool; you don't get any basic web analytics similar to what GA4 or Plausible offers. Therefore, I have combined the…

    2024 · github.com · its alternatives →

  24. 24
    Swetrix▲254

    Swetrix is a privacy-first, cookieless Google Analytics alternative with real-time analytics, no sampling, and built-in performance & error monitoring.

    Nov 2025 · swetrix.com · its alternatives →

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Ranked by how close each launch is in meaning, then by votes. Prices were read from each product’s own site when checked and can change. Refine with your own description →