Growth · alternatives · 2026

24 alternatives to Route

Now marketing automation is really for Marketers, not Devs

Below are 24 products that do a similar job, ranked by how close each is in meaning and then by launch-day votes. Route launched in 2015; newer entries below may have overtaken it.

1. 1
   Marketing Automation by Freshworks▲123

   Smart marketing automation software for fast-paced teams

   2019 · freshworks.com · its alternatives →

2. 2
   Autopilot: Marketing automation▲145

   Visual Marketing Automation Software for Customer Journeys

   2014 · ortto.com · its alternatives →

3. 3
   Automizy▲83

   Smart email marketing automation for SaaS software and apps

   2016 · automizy.com · its alternatives →

4. 4
   Visual Marketing Automation▲259

   An insanely fast automation builder by ConvertKit

   2017 · kit.com · its alternatives →

5. 5
   Marketfox▲178

   Next generation marketing automation

   2017 · marketfox.io · its alternatives →

6. 6
   Automational▲11

   Marketing Automation for Startups and Small Business

   2015 · automational.com · its alternatives →

7. 7
   Marketing School - Marketing Automation Tactics for Your Blog▲67

   7 advanced marketing automation tactics for your blog

   2017 · traffic.libsyn.com · its alternatives →

8. 8
   Mailchimp Automation▲162

   Marketing automation for everyone.

   2014 · mailchimp.com · its alternatives →

9. 9
   Marketing Automation▲128

   Smart drip emails that increase conversion rates

   2015 · kit.com · its alternatives →

10. 10
    Programming for Marketers▲171

    Free email course for wannabe technical marketers

    2015 · programmingformarketers.com · its alternatives →

11. 11
    Marketing Automation▲8

    The ultimate buyer's guide

    2015 · its alternatives →

12. 12
    Marketing for Developers - Video Tutorials▲223

    Learn to market your software, apps, and digital products

    2015 · devmarketing.xyz · its alternatives →

13. 13
    TestBox for Marketers▲247

    Compare & test marketing automation platforms on your terms

    2022 · testbox.com · its alternatives →

14. 14
    Automate Ads▲201

    Digital advertising on autopilot

    2015 · freefootballpick.com · its alternatives →

15. 15
    Platformly▲257

    Marketing automation software for SaaS and Ecommerce

    2019 · platformly.com · its alternatives →

16. 16
    Marketing Gigs▲203

    A collection of the best marketing jobs in tech and startups

    2016 · marketinggigs.co · its alternatives →

17. 17
    Automation Guides▲97

    Get your email automation workflows up and running by today.

    2018 · its alternatives →

18. 18
    Hey Marketers▲194

    Discover the best marketing jobs in tech, SaaS, & e-commerce

    2019 · heymarketers.com · its alternatives →

19. 19
    Apex▲216

    Smart email marketing automation to grow your business

    2024 · its alternatives →

20. 20
    SendX▲162

    360 degree Email Marketing Automation

    2016 · sendx.io · its alternatives →

21. 21
    Sales and Marketing Automation Stack▲9

    Best apps to email your prospects and customers

    2016 · its alternatives →

22. 22
    LeadCrunch.com▲98

    Discover New Customers. Now.

    2015 · its alternatives →

23. 23
    User.com▲102

    Affordable marketing automation with 5 minute setup

    2016 · user.com · its alternatives →

24. 24
    SaaS Marketing Essentials▲116

    Guide to Launching & Growing Your SaaS Application

    2015 · ryanbattles.com · its alternatives →

Ranked by how close each launch is in meaning, then by votes. Prices were read from each product’s own site when checked and can change. Refine with your own description →