Work · alternatives · 2026

24 alternatives to Standards (pre-launch)

A new way to design and specify brand guidelines.

Below are 24 products that do a similar job, ranked by how close each is in meaning and then by launch-day votes. Standards (pre-launch) launched in 2020; newer entries below may have overtaken it.

1. 1
   Baseline▲204

   Create branded designs with a single click

   2021 · baseline.is · its alternatives →

2. 2
   Branding Kit▲448

   The ultimate brand strategy guide on Notion

   2022 · notionbrandingkit.com · its alternatives →

3. 3
   Guideit▲221

   Generate Professional Brand Guidelines, In Seconds

   Dec 2025 · akrivi.studio · its alternatives →

4. 4
   Brand Building Guides & Tools▲107

   Easy steps for every budget

   2020 · brandbuilding.com · its alternatives →

5. 5
   Design for Startup▲475

   Everything about design for startups

   2015 · designforstartup.net · its alternatives →

6. 6
   Brand Guidelines Hub▲124

   Free voice & tone, brand, and editorial guidelines template

   2022 · contentharmony.com · its alternatives →

7. 7
   Notion Brand Guidelines Template▲22

   Brand guidelines made simple, in Notion.

   2025 · notodigital.gumroad.com · its alternatives →

8. 8
   Typogram▲329

   Our free brand personality workshop kit helps founders take the creative first step in designing logo, branding and creating a brand kit for your new business.

   2023 · typogram.co · its alternatives →

9. 9
   Brandpad▲122

   Host your brand guidelines and assets in the cloud

   2017 · brandpad.io · its alternatives →

10. 10
    Brand Style Guide Kit▲136

    Online brand guidelines platform by Corebook° x The Futur

    2022 · corebook.io · its alternatives →

11. 11
    Core Studio° by Corebook.io▲92

    Online brand guidelines prototyping platform

    2021 · corebook.io · its alternatives →

12. 12
    Notion Branding Kit V2▲303

    Shape your brand's future in 12 steps

    2023 · notionbrandingkit.com · its alternatives →

13. 13
    Brand.ai▲282

    Create a style guide & integrate with Sketch, Slack, & Gulp

    2016 · brand.ai · its alternatives →

14. 14
    Design Guidelines▲7

    design, tool, branding

    2017 · designguidelines.co · its alternatives →

15. 15
    1Brand▲113

    Custom brand guidelines in moments

    2021 · 1brand.co · its alternatives →

16. 16
    Brandful▲64

    Ready-made brands, crowd-sourced for your next startup

    2021 · its alternatives →

17. 17
    Brand Atlas▲244

    Design your brand identity in a day

    2022 · visionquest.spacecadet.ventures · its alternatives →

18. 18
    Niice Docs▲82

    Online brand guidelines without the gruntwork

    2023 · niice.com · its alternatives →

19. 19
    Brand Guidelines 2.0▲8

    The Ultimate Brand Cheat Sheet

    2024 · five0five.gumroad.com · its alternatives →

20. 20
    Brand Kit by Premast▲144

    Manage, share and create branded content in PowerPoint

    2021 · premast.com · its alternatives →

21. 21
    Product Pre-Launch Creator▲78

    Systemized way to prepare launch at any scale

    2023 · salprado.gumroad.com · its alternatives →

22. 22
    Patomic▲79

    Discover, create & share digital brand guidelines

    2020 · patomic.vercel.app · its alternatives →

23. 23
    Base Styles▲149

    Base for your brand assets and online brand guideline

    2022 · its alternatives →

24. 24
    Vue Design System▲166

    An open source tool for building Design Systems with Vue.js

    2018 · vueds.com · its alternatives →

Ranked by how close each launch is in meaning, then by votes. Prices were read from each product’s own site when checked and can change. Refine with your own description →