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Work · April 30, 2025

12

1.2 users a day to keep the 9–5 away

In my long career as an “almost digital entrepreneur” (a fancy way to say I’ve tried a thousand things online without making a single cent), I never really felt that “this is it, I’m so close, I’ll finally quit everything and update my passport: job title? SaaS founder.” (Small detail: I don’t even have a passport. But I like to imagine that if I did, I’d want something cooler than “unemployed creative” written on it). For years, I collected side projects, hobbies, half-dead MVPs, and random nonsense, all with the same ending: super hyped at the beginning, burned out in the middle,…

In plain words

This product helps users maintain consistent daily habits by encouraging just 1.2 actions per day to support long-term goals and avoid burnout. Designed for people juggling side projects or struggling with perfectionism, it takes a minimalist approach to productivity. The creator built it after years of abandoned projects, emphasizing simplicity and sustainable progress over complex systems.

written from the facts on this page · September 2026

From the sources

In the maker’s words, at launch

In my long career as an “almost digital entrepreneur” (a fancy way to say I’ve tried a thousand things online without making a single cent), I never really felt that “this is it, I’m so close, I’ll finally quit everything and update my passport: job title? SaaS founder.” (Small detail: I don’t even have a passport. But I like to imagine that if I did, I’d want something cooler than “unemployed creative” written on it). For years, I collected side projects, hobbies, half-dead MVPs, and random nonsense, all with the same ending: super hyped at the beginning, burned out in the middle, completely abandoned by the end. But a couple years ago, I decided to take things more seriously (well… I try). I started building SaaS products. Simple, fast stuff, nothing too fancy. And finally, after a long toxic relationship with perfectionism, I realized something super basic but actually powerful: I don’t need thousands of users. I just need 1.2 paying users a day. Literally. Not to get rich, no Lamborghinis parked outside (also, I live in an apartment with no garage), but enough to live well, keep building, and maybe say “this is my job” without looking down in shame. It’s part math, part mindset. Like they told us in the first year of computer science: big problems get solved by breaking them into smaller ones. 100 users a day? Anxiety. 1.2 users a day? I can breathe. So yeah, this is my new mantra: “1.2 a day to keep the office job away.” Let’s see where this road takes me

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