2020 State of DTC Text-Message Marketing
Report on text-message marketing for ecommerce consumers.
2020 State of DTC Text-Message Marketing launched on September 22, 2020 with 16 votes, #947 of 3,898 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 6 years on.
What it does
There are lots of assumptions about how online shoppers feel about text message marketing but a surprising lack of research on them. We wanted to change that. So we surveyed 200+ consumers who shopped online in the past year. This is what they said.
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