2024 SaaS Product Metrics Benchmarks

What it does

See how your product stacks up on metrics that matter. Explore exclusive first-party data gathered from 547 SaaS companies. Discover industry standards, expert analysis, and actionable tips to optimize your product's performance and drive revenue growth.

Benchmark Report 2025. Compare your performance on top 6 product metrics benchmarks from 547 SaaS companies across 7 industries.

Activation is the moment in your users’ journey when the user experiences the value of your product for the first time. User activation rate measures the percentage of new users who complete a specific action that demonstrates the initial value of your product. User activation is one of the most important SaaS metrics for determining long-term revenue and success, and yet it’s often not measured – perhaps because the activation point is different for each product (and sometimes there may be several different activation points in one product for different personas!). A 25% increase in user activation brings about a 34% increase in MRR in a year (Source: Fairmarkit) – which…from userpilot.com

• 
  SaaS Product Benchmarks2020 · productbenchmarks.com · ▲157

  See how your tech product stacks up w/ metrics that matter

• 
  Open Benchmarks2016 · baremetrics.com · ▲190

  Live SaaS metric benchmarks from over 600 companies

• 
  SaaS Metrics + Calculator2022 · foundersbook.co · ▲97

  Get your head around SaaS growth metrics

• 
  ChartMogul Benchmarks2024 · chartmogul.com · ▲117

  Compare your performance to the rest of the SaaS industry

• 
  Baremetrics Benchmarks2018 · baremetrics.com · ▲224

  Benchmark your SaaS metrics with other startups

• 
  SaaSy Trends2024 · saasytrends.com · ▲263

  Discover the fastest growing SaaS companies and products

• 
  WallHop – 12ft.io is gone, so I built a replacement▲287

  wallhop is a free paywall bypass. Paste any article link to read it without paywall popups, ads or clutter. No signup, no extension. A simple 12ft.io alternative.

  Growth · 12d ago · wallhop.io

• 
  Prefer▲201

  The execution layer for AEO

  Growth · 23d ago · tryprefer.com

• 
  MakerMap▲197

  A living map of makers and what they’re building

  Growth · 27d ago · makermap.lol

• 
  Pygma▲1,412

  AI copilot for Instagram

  AI · 2024 · pygma.me

• 
  Cello▲1,347

  Easiest way to add a referral program to your SaaS

  Growth · 2024 · cello.so

• 
  La Growth Machine▲1,216

  Create personalized, multi-channel conversations at scale

  AI · 2024 · lagrowthmachine.com

• 
  Superhuman 2.0▲1,142

  Revolutionary AI email, reimagined for teams

  AI · 2024 · superhuman.com

• 
  FlowMapp 3.0▲1,142

  Visual website planning in the most powerful way

  Work · 2024 · flowmapp.com

• 
  PyjamaHR▲1,132

  Hiring on autopilot. The AI applicant tracking system (ATS).

  Work · 2024 · pyjamahr.com