40 Lessons from 40 years of Apple Ads

What it does

These are the first principles of marketing that helped take Apple from a garage to a $5B spaceship.

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  Apple Search Ads Blueprint2016 · amazon.com · ▲64

  The first Search Ads Book out there

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  Apple Search Ads Performance Grader2021 · mobileaction.co · ▲171

  Discover your true Search Ads campaign performance, for free

• 
  Apple Search Ads Extension2024 · chromewebstore.google.com · ▲128

  Insights on Apple search ads' keywords

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  They Got Acquired2022 · theygotacquired.com · ▲213

  Helping entrepreneurs sell their company

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  Searchad.aiMay 2026 · searchad.ai · ▲147

  Run Apple Search Ads by Chatting with AI

• 
  App Marketer's Playbook for iOS 152021 · marketing.mobileaction.co · ▲111

  Grow your app revenue with actionable insights

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  WallHop – 12ft.io is gone, so I built a replacement▲287

  wallhop is a free paywall bypass. Paste any article link to read it without paywall popups, ads or clutter. No signup, no extension. A simple 12ft.io alternative.

  Growth · 13d ago · wallhop.io

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  Prefer▲201

  The execution layer for AEO

  Growth · 24d ago · tryprefer.com

• 
  MakerMap▲197

  A living map of makers and what they’re building

  Growth · 28d ago · makermap.lol

• 
  Krisp Mac▲893

  Record outgoing calls and get transcripts + AI notes

  AI · 2018 · krisp.ai

• 
  Web.dev by Google▲815

  Learn how to build for the web and see where you stand 🌟

  Dev tools · 2018 · web.dev

• 
  DrawKit▲765

  MIT licensed SVG illustrations, in 2 styles

  Dev tools · 2018

• 
  The 1.1.1.1 App▲689

  Faster, more private internet by Cloudflare, now on mobile

  Work · 2018 · apps.apple.com

• 
  TabNine, an autocompleter for all languages▲607

  Tabnine is the AI code assistant that accelerates and simplifies software development while keeping your code private, secure, and compliant.

  AI · 2018 · tabnine.com

• 
  1Kprojects▲585

  Neglected side projects for less than $1000.

  Dev tools · 2018 · indiemaker.com