40 Lessons from 40 years of Apple Ads

What it does

These are the first principles of marketing that helped take Apple from a garage to a $5B spaceship.

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  Apple Search Ads Performance Grader2021 · ▲171

  Discover your true Search Ads campaign performance, for free

• 
  Mobile Growth University2021 · ▲328

  Learn app marketing from top growth experts, for free

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  They Got Acquired2022 · ▲213

  Helping entrepreneurs sell their company

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  Searchad.aiMay 2026 · ▲147

  Run Apple Search Ads by Chatting with AI

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  App Marketer's Playbook for iOS 152021 · ▲111

  Grow your app revenue with actionable insights

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  AdCider2025 · ▲99

  Put your Apple Search Ads on autopilot.

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  AstraPixels▲267

  ​​A pixel-art solar system at its real current positions.​

  Growth · 29d ago · astrapixels.com

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  WorldMap.lol▲197

  Put your startup on the map. Literally.

  Growth · 13d ago · worldmap.lol

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  Krisp Mac▲893

  Mute background noise during calls

  AI · 2018 · krisp.ai

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  Web.dev by Google▲818

  Learn how to build for the web and see where you stand 🌟

  Dev tools · 2018 · web.dev

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  DrawKit▲762

  MIT licensed SVG illustrations, in 2 styles

  Dev tools · 2018

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  The 1.1.1.1 App▲689

  Faster, more private internet by Cloudflare, now on mobile

  Work · 2018 · apps.apple.com

• TA
  TabNine, an autocompleter for all languages▲607

  Life & fun · 2018 · tabnine.com

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  Do Things That Don't Scale▲586

  Discover new unscalable ways to grow your startup

  Growth · 2018