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Growth · July 25, 2016

A practical guide for building an online marketplace business

Getting from idea to a growing platform.

A practical guide for building an online marketplace business launched on July 25, 2016 with 6 votes. The site was still online in September 2026, 10 years on.

What it does

Learn how to create a marketplace platform from scratch. Build without coding, validate your idea, attract users, and scale—with proven strategies from successful marketplace founders

This guide helps you start an online marketplace in 10 practical steps . You’ll learn to identify a great marketplace idea, build a marketplace website, and scale to new markets. Along the way, you’ll get dozens of examples from successful marketplace founders. Each piece of advice is based on over 10 years of working with online marketplaces. This guide covers the complete marketplace journey, but you might not need all of it right now. Instead, choose your starting point based on where you are right now: There are many paths to building a marketplace business. These are the steps we've seen work time and time again. Next, we’ll discuss each step in a bit more detail. Each section has…from sharetribe.com

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