Ad Account Downtime Calculator

What it does

Free calculator: how much a year of ad account interruptions costs in unspent budget, lost revenue and team time. Nothing stored, nothing sent. Put in your own figures and see what a year of interruptions actually costs. How is the cost calculated? Days dark multiply by daily spend to give unspent budget, then by your return on ad spend to give revenue not produced. Relearning days are counted at reduced efficiency. Team hours are added at your hourly cost.

Free calculator: how much a year of ad account interruptions costs in unspent budget, lost revenue and team time. Nothing stored, nothing sent.

Accounts in restricted and regulated categories stop. The question is never whether — it is how much falls with them and how long the gap lasts. This puts a number on both. Nothing is stored and nothing is sent anywhere. Put in your own figures and see what a year of interruptions actually costs. A twenty-five percent improvement to each input, measured against total cost. The visible one. Days where money that was allocated simply did not go out. Easy to see and usually the smallest of the three. Larger, and it compounds. Delivery that was performing has to start again, and the days spent relearning cost more than the days spent dark. Structure rebuilt, creative re-uploaded, support…from anaxeo.com

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