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Growth · March 10, 2020

An interactive Covid-19 growth model

iOS 14, and the partial IDFA deprecation it brings with it, will wreak havoc on ad markets. To see why, I've put together an interactive forecasters which can…

An interactive Covid-19 growth model launched on March 10, 2020 with 9 votes, #1,153 of 4,417 launches that month and more than 75% of that year's launches. The site was still online in September 2026, 6 years on.

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What it does

iOS 14, and the partial IDFA deprecation it brings with it, will wreak havoc on ad markets. To see why, I've put together an interactive forecasters which can show you how your ad strategy will need to change. It's no secret that iOS 14's IDFA deprecation is due to wreak havoc amongst mobile advertisers. Even though the relevant changes have been pushed back to early 2021, there's still a great amount of uncertainty about how ad markets will react to the shock. One thing's for certain though, and this is that mobile advertisers with strict CPI targets can expect to see reduced spend when the changes come into play. This is because IDFA deprecation is likely to lead to poorer ad targeting,…from mackgrenfell.com

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