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Growth · February 22, 2026

Attention Worth

I wanted to share some things most people outside the industry don't know, and a tool I built as a way to make the scale of it visible. When you visit a site like NYTimes, your browser fires off 30-80 ad requests before the page even finishes loading. Each request broadcasts your device type, screen size, approximate location, browsing context, and a bunch of behavioral signals to dozens of ad exchanges simultaneously. This happens in under 200 milliseconds. Advertisers bid on you in real time before you've read a single headline. But it goes beyond your browser. Walk past a digital…

Attention Worth launched on February 22, 2026 with 6 votes, #1,573 of 16,628 launches that month and more than 75% of that year's launches.

Visit attentionworth.com ↗Attention Worth alternativestop 9% of February 2026

What it does

Enter your age, location, and daily screen time. Get your lifetime ad impression count, how much advertisers spent targeting you, and your personal CPM value, using real industry CPM rates. Built by a programmatic advertising professional who manages millions in ad spend. No data collected, no cookies, no tracking. Everything runs in your browser. GoatCounter for anonymous pageviews only. Featured on iHeartRadio's Rod Ryan Show, Houston.

Find out exactly how much the advertising industry has spent targeting you. Free calculator using real CPM data, screen time, and location. Built by an ad industry veteran.

In the maker’s words, at launch

I wanted to share some things most people outside the industry don't know, and a tool I built as a way to make the scale of it visible. When you visit a site like NYTimes, your browser fires off 30-80 ad requests before the page even finishes loading. Each request broadcasts your device type, screen size, approximate…

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