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Growth · September 4, 2018

Beginner's Guide To PPC

Complete free course for learning Google/Bing Ads

Beginner's Guide To PPC launched on September 4, 2018 with 4 votes. The site was still online in September 2026, 8 years on.

Visit discosloth.com ↗Beginner's Guide To PPC alternatives

What it does

It's hard to get eyeballs on your projects. If you've got a budget, one of those options is paid advertising. But paid ads (Google + Bing) are expensive, and we weren't happy with the amount of training available for those wanting to do it themselves. So we decided to release this for free.

Whether you’re a small business owner, a marketing professional brushing up on digital techniques, or a student, this beginner’s guide to PPC advertising will serve as a comprehensive resource for understanding the strategy behind profitable Google Ads or Microsoft Ads campaigns. This guide goes through the entire advertising process, from initial keyword research to analyzing data from results. We place an emphasis on strategy – the why – over the how . We’ll use an imaginary client – Anya’s Organic Juices – and the entire example Google Ads campaign is available as a free download so you can work with it yourself. I’ve seen many, many…from discosloth.com

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