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Growth · October 3, 2019

Bel-Air Athletics

Will Smith revives the 90s with Bel-Air Merch

Bel-Air Athletics launched on October 3, 2019 with 3 votes. The site was not reachable when checked in September 2026.

What it does

Will Smith released the 2nd nostalgic Fresh Prince fashion collection. All pieces are limited-edition or made-to-order to avoid waste. What better time to launch a ’90s themed clothing line than now when ’90s obsession seems to be reaching a peak.

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