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Growth · February 26, 2024

BC

Blueshift – Customer Data Platform (CDP) for Marketing Applications

We recently launched a free tier for Blueshift.com, a customer data platform (CDP) and consumer engagement platform. Blueshift is a SaaS that helps you unify your first-party consumer data and engage your audiences across email, mobile, website, paid media, SMS and more, while complying with GDPR, CCPA and privacy regulations. With Blueshift, you can deliver hyper-personalized experiences like you see with Netflix or Amazon for your consumers. Use cases include: - Unify anonymous and known audience profile using your first-party data - Build & segment your audiences for marketing. Setup…

In plain words

Blueshift is a customer data platform that unifies first-party consumer data and enables marketing across email, mobile, website, paid media, and SMS. It helps businesses build audience segments, create personalized customer journeys, and send targeted messages at scale while maintaining GDPR and CCPA compliance. The platform supports use cases including audience unification, cross-channel campaign setup, A/B testing, and real-time transactional messaging. A free tier is now available.

written from the facts on this page · September 2026

From the sources

In the maker’s words, at launch

We recently launched a free tier for Blueshift.com, a customer data platform (CDP) and consumer engagement platform. Blueshift is a SaaS that helps you unify your first-party consumer data and engage your audiences across email, mobile, website, paid media, SMS and more, while complying with GDPR, CCPA and privacy regulations. With Blueshift, you can deliver hyper-personalized experiences like you see with Netflix or Amazon for your consumers. Use cases include: - Unify anonymous and known audience profile using your first-party data - Build & segment your audiences for marketing. Setup cross-channel marketing journeys. - Send 1:1 personalized emails, mobile push, SMS, in-app messages at scale. A/B test and measure goal conversion to optimize marketing campaigns. - Real-time transactional messaging (order confirmation, password reset etc) - Content recommendations for website & email personalization - Custom audiences for paid media including Google, Facebook, TikTok and more - Connect your Snowflake & Databricks customer data to engagement channels like email, push, SMS, and paid media. Sign up here: https://app.getblueshift.com/users/sign_up

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