Brainfluence Podcast Ep #126 Robert Cialdini

What it does

Pre-Suasion is Robert Cialdini's long-awaited sequel to Influence. In it he shows how persuasion begins just BEFORE you start persuading.

Whatever you’re pitching, selling, or promoting, it’s not about what you’re offering — it’s about what you say before you offer it. Sound too simple? Our guest this week would beg to differ, and he shares the research to back it up in his new book, Pre-Suasion . On this episode of The Brainfluence Podcast, I’m honored to host the “Godfather of Influence,” Dr. Robert Cialdini. Robert’s seminal book Influence is a foundational, bestselling text about why people say “yes” and how to apply psychology when persuading others. Thirty years later, Robert is back with a paradigm-shifting idea in the form of his book Pre-Suasion: A Revolutionary…from rogerdooley.com

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