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Growth · September 23, 2014

Branch – Mobile links that pass data through install and open

Drive mobile growth with the industry-leading MMP and deep linking platform. Branch provides the privacy-safe attribution and linking infrastructure for 100,000 apps.

Branch – Mobile links that pass data through install and open launched on September 23, 2014 with 57 votes, #1,003 of 2,087 launches that month and more than 90% of that year's launches. The site was still online in September 2026, 12 years on.

In plain words

Branch is a mobile measurement and deep linking platform used by 100,000 apps to track user attribution and route traffic across channels like email, social, ads, and SMS. It provides privacy-compliant attribution data and helps companies measure return on investment across paid, organic, and owned touchpoints. The platform handles technical complexity like edge cases to maintain consistent user experiences while helping apps optimize user journeys and lifetime value.

written from the facts on this page · September 2026

From the sources

Branch provides unparalleled mobile measurement and attribution for 3.5B users, backed by AI-enhanced linking for all the journeys Connect every touchpoint — paid, organic, email, web, app — with data you can actually defend. Branch helps prove ROI, protect your budget, and scale what's working with confidence. No blind spots. No guesswork. Deep links seamlessly route users into your app from email, social, ads, web, and SMS. Branch handles 6,000+ edge cases so your customer experience never breaks. Drive up to 3x higher lifetime value (LTV) by removing friction from the user journey. Ivy runs on your first-party data to deliver personalized recommendations that go beyond generic insights.…from branchmetrics.io

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