Branch Universal Ads
Track ad conversions everywhere.
Branch Universal Ads launched on February 14, 2018 with 142 votes, #222 of 2,635 launches that month and more than 90% of that year's launches. The site was still online in September 2026, 8 years on.
What it does
You have a website and an app, and you advertise both of them. But how accurate is your cross-platform measurement? With Universal Ads from Branch, you can finally optimize campaign performance and track your full return on investment in one place, using data from every channel and platform.
Reclaim your ROAS. Branch Universal Ads is the ad tracking platform that connects web ads to app conversions with industry-leading attribution.
Bridge the gap between web clicks and app installs with cross-platform visibility. In an era of privacy-driven signal loss, Branch Universal Ads helps performance marketing teams accurately measure return on ad spend (ROAS) and optimize budget allocation across every digital channel. Optimize performance, measure every dollar, scale what works. Cross-platform journeys are standard, but legacy mobile measurement partners (MMPs) fail to track complex paths, causing missing data and misattributed revenue. Branch accurately captures and maps every conversion. Track actions at every stage of the customer journey across all your platforms. View conversion rates by ad network and long-term trends…from branch.io
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