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Work · September 2, 2018

Brand New Roman

The typeface entirely made up of brand logos 👨‍💻

Brand New Roman launched on September 2, 2018 with 283 votes, #55 of 2,635 launches that month and more than 95% of that year's launches. The site was still online in September 2026, 8 years on.

Visit brandnewroman.com ↗Brand New Roman alternativestop 2% of September 2018

In plain words

Brand New Roman is a typeface where each letter and number is composed of recognizable brand logos. When used as a font, text displays using corporate branding instead of traditional characters, making familiar company logos visible throughout written words. The tool is designed for designers and typographers interested in exploring the relationship between corporate identity and everyday visual culture.

written from the facts on this page · September 2026

From the sources

Brand New Roman is a font made up entirely of brand logos. Each letter and number draws from a corporate logo, and much of the branding will be instantly recognizable for many of us, highlighting just how ingrained these companies are in our day-to-day lives.

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Source: Product Hunt launch ↗

Launched alongside, September 2018

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