Build Your Audience
Don't launch to crickets!
Build Your Audience launched on July 29, 2014 with 103 votes, #274 of 2,263 launches that month and more than 75% of that year's launches. The site was still online in September 2026, 12 years on.
What it does
Build Your Audience online course by Justin Jackson
Imagine having thousands of people lined up to hear about your next project. In this course, you'll learn how to build, research, and target your audience. By finding and focusing on their pain, you'll build your launch list from 0 to 1,000. Most people try to build a product first, and then find people to sell it to. My inbox is full of folks who've followed this approach, only to be disappointed because no one showed up to their launch. Successful product people follow a different approach: they launch their products to an established audience, and target a problem that audience shares. Why does this work? Because having your own audience is like having your own personal fan base. An…from justinjackson.ca
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