Capto

What it does

Capto is an SMS-first, AI-native CRM built exclusively for loan officers and mortgage brokers. It replaces your texting app, drip tool, document tracker, and pipeline spreadsheet with one platform that replies to leads, qualifies borrowers, and books calls automatically — before your competitors can pick up the phone.

Capto is the mortgage CRM built for loan officers. AI-powered SMS follow-ups, visual pipeline, and lead qualification in seconds. Start a 14-day free trial.

Capto is the SMS-first mortgage CRM built for loan officers. New lead lands, AI replies instantly in your voice, qualifies the borrower, and sends the right booking link — so the lead chooses a time and you close before competitors even open their inbox. No implementation calls, no consultants, no 90-day onboarding. Plug in a Twilio number (or get one in 2 minutes). 10DLC-registered for full TCPA compliance. Paste a few past conversations. Capto learns your tone, your phrases, even your emojis. New lead lands? Capto texts within seconds, qualifies them, and sends your booking link so the borrower picks the time. Every AI reply picks up context, matches your voice, qualifies the borrower,…from usecapto.com

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