Closed/Lost- Email for founders who sell
đź’° A technologist trying to unfuck software sales
Closed/Lost- Email for founders who sell launched on November 23, 2020 with 2 votes. The site was still online in September 2026, 5 years on.
What it does
A weekly email about sales as a founder. After taking my startup from zero to $500k in ARR in 18 months and then back to zero I learned some valuable lessons about why selling software is hard as well as cheats and hacks to make it suck less. 🤑
A newsletter about understanding software sales as a technologist
Hi, I’m Adam and I’m a software founder obsessed (seriously, obsessed) with understanding and making selling b2b simpler, more personal and more dynamic. Because I suck at it. In my last startups, I resisted the idea of “being in sales” at all — my entire career leading up to that moment was in technology and software specifically. I have been a developer, a project manager, a CTO and finally a partner in a software development firm but never in pure sales. I never carried a number or quota but I loved being the “software guy with people skills” and it was honestly fun. It was fun because I never had to actually succeed — there was always somebody else for that. But after watching my…from closedlost.substack.com
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Source: Product Hunt launch ↗
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