Codeless Mobile Analytics

What it does

Mobile analytics tracks what users do inside your app. Learn how it works, which metrics matter, how privacy shifts (ATT, SKAdNetwork) affect it, and how to choose a platform.

Your app has thousands of users, but last quarter retention slipped, and you can’t figure out why. Mobile analytics is how you find out. It captures what people actually do inside your app—every tap, screen, and conversion event—so you can see which features drive acquisition, activation, and engagement (and which don’t). The stakes keep rising. Consumers downloaded close to 150 billion apps across iOS and Google Play in 2025, and spent a record $167 billion on in-app purchases, according to Sensor Tower data . The same report shows that for the first time, people spent more on non-game apps than on games: roughly $85 billion, up 21% year over year. There’s more revenue in play than ever,…from mixpanel.com

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