Compass by Amplitude
Discover the user behaviors that drive retention
Compass by Amplitude launched on March 8, 2016 with 174 votes, #162 of 4,409 launches that month and more than 95% of that year's launches. The site was still online in September 2026, 10 years on.
What it does
Learn about user behavior analytics, including how to make data-driven decisions and improve your strategies based on UBA insights.
User behavior is the set of actions and patterns that users demonstrate when interacting with your product. Tracking and analyzing user behavior will help you evaluate what users value and enable you to improve their experience. It's also important to note that user behavior is not marketing behavior—what you analyze in website analytics tools like Google Analytics. Web analytics tools give you data focused on acquisition and marketing interactions before the person became a user of your product. User behavior is about people who are already active users . User behavior focuses on metrics such as signups and conversion rates, activation rates, feature usage and impact, funnel drop-off for…from amplitude.com
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