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Growth · January 3, 2024

Confidence

An experimentation platform made with love at Spotify

Visit site ↗Alternativestop 4% of January 2024

In plain words

Confidence is an experimentation platform that helps teams set up, run, coordinate, and analyze user tests, ranging from simple A/B tests to complex experiments. Built by Spotify based on over a decade of experience running tests at scale, it enables organizations to systematically test changes and measure their impact on users. The platform streamlines the experimentation workflow from setup through analysis.

written from the facts on this page · September 2026

From the sources

Based on learnings from 10+ years about enabling experimentation at scale, Confidence makes it easy for teams to set up, run, coordinate, and analyze user tests — from simple A/B testing to the most complex use cases.

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