Confidence
An experimentation platform made with love at Spotify
Confidence launched on January 3, 2024 with 420 votes, #64 of 4,438 launches that month and more than 95% of that year's launches. The site was still online in September 2026, 2 years on.
In plain words
Confidence is an experimentation platform that helps teams set up, run, coordinate, and analyze user tests, ranging from simple A/B tests to complex experiments. Built by Spotify based on over a decade of experience running tests at scale, it enables organizations to systematically test changes and measure their impact on users. The platform streamlines the experimentation workflow from setup through analysis.
written from the facts on this page · September 2026
From the sources
Based on learnings from 10+ years about enabling experimentation at scale, Confidence makes it easy for teams to set up, run, coordinate, and analyze user tests — from simple A/B testing to the most complex use cases.
Confidence brings Spotify experimentation to your team: a warehouse-native platform built from 10+ years of testing at scale, designed to grow with you.
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