Content Marketing Playbook
Built from 12 years and 83,232,485 visits. By Hiten Shah.
Content Marketing Playbook launched on June 20, 2016 with 294 votes, #65 of 4,334 launches that month and more than 95% of that year's launches. The site was still online in September 2026, 10 years on.
In plain words
Content Marketing Playbook is a resource built from 12 years of experience and millions of website visits by entrepreneur Hiten Shah. It provides guidance on content marketing strategy, drawing lessons from his work running multiple companies including Crazy Egg and Kissmetrics. The playbook addresses the challenge of standing out in today's high-volume content landscape by offering practical approaches to content creation that demonstrably work.
written from the facts on this page · September 2026
From the sources
Don't be shy, contact me! Email: [email protected] Phone: 650.241.4531 Words I live by: “ You will get all you want in life if you help enough other people get what they want. ” Zig Ziglar { Tweet This Quote } Today, more content is produced than ever before, and that can make it feel incredibly daunting to try and succeed with content. But there’s a reason why there’s so much content out there: if you do it right, it works. I’ve run 7 different companies over the last 12 years. Two of my startups, Crazy Egg and Kissmetrics, make millions of dollars per year in revenue—and we did it through content marketing. In this eBook, I’ll take you through my tried and true system…from hitenism.com
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