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Growth · June 23, 2018

Currents by Parse.ly

Uncover what’s making 1 billion people pay attention

Currents by Parse.ly launched on June 23, 2018 with 146 votes, #199 of 2,654 launches that month and more than 90% of that year's launches. The site was still online in September 2026, 8 years on.

What it does

Currents shows the collective interests of over 1 billion people each month by connecting audience attention data to the content of online articles. 📈See what stories are trending today 👀Compare attention across topics 🌎Identify what resonates in different regions 🤓Understand how people find content

Parse.ly makes working with data easy for newsrooms and marketers, giving them the insights they need to focus their content strategy and prove ROI.

Other tools show what already happened: pageviews, sessions, and static reports. Parse.ly shows what audiences are doing right now and what to do next. Because understanding your audience in the moment is what drives lasting growth. The accessible dashboard that everyone on your team can use to understand content performance. The API you plug into your sites to serve recommended content that’s personalized to your audience and objectives. The pipeline you use to send raw event-level data from your website and apps to your data warehouse. “ Parse.ly was early to the engaged time metric. Now, they’re moving fast in helping us target loyal readers and get more into subscriptions…from parse.ly

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Source: Product Hunt launch ↗

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