DataFirefly Server Side Tracking

What it does

Ad blockers, Safari ITP and cookie restrictions silently kill a growing share of your conversions. DataFirefly sends your store's events server-to-server straight to Meta CAPI, GA4, TikTok, Pinterest and Google Ads — one lightweight integration (PrestaShop, WooCommerce or a generic tag), client+server deduplication, consent-aware, EU-hosted (Germany) and GDPR-friendly by design. No server-side GTM container to host or maintain. From €39/month.

Reliable e-commerce conversion tracking: EU-hosted server-side, seven destinations including Meta CAPI, GA4 and Google Ads, with no GTM container to manage.

Send consented conversion events directly from PrestaShop, WooCommerce, Shopware, Shopify or your own application to Meta CAPI, GA4, Google Ads, TikTok, Pinterest, Microsoft Advertising and ChatGPT Ads. DataFirefly gives you reliable, deduplicated server-side tracking through one lightweight integration, without requiring you to host or maintain a server-side GTM container. Server-side tracking is a method of collecting and sending website or e-commerce events through a controlled server endpoint instead of relying exclusively on scripts running in the visitor's browser. With traditional client-side tracking, browser restrictions, ad blockers and tracking prevention can stop analytics and…from server-side.datafirefly.com

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