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Life & fun · August 10, 2017

Deep learning assisted logo design

The deep learning techniques used in the Brandmark logo maker

Deep learning assisted logo design launched on August 10, 2017 with 22 votes, #822 of 3,214 launches that month and more than 75% of that year's launches. The site was still online in September 2026, 9 years on.

In plain words

Brandmark is a logo design tool that uses deep learning techniques to generate logos systematically. It helps designers and business owners create custom logos by applying artificial intelligence trained on what makes logos visually effective, particularly their legibility and distinctiveness. The tool combines design constraints with machine learning to produce logos that work across different sizes and applications.

written from the facts on this page · September 2026

From the sources

Logo design is a creative field that's defined by constraints. A good logo is not only illustrative of the brand but simple enough to be legible from afar. It must also be unique enough to not be confused with the myriad of symbols and icons that surround us. Logos are essentially abstract illustrations, but clearly not all illustrations make for good logos. In order to create logos systematically we need some notion of what makes a logo good in a visual sense. A key property of good logos is legibility. Notice how these iconic brands are immediately obvious despite being blurred. Good logos are also unique. Common symbols and shapes don't make for good logos despite being very legible, as…from brandmark.io

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