Definition of Product Marketing by PMs
How do product teams define product marketing?
Definition of Product Marketing by PMs launched on October 23, 2019 with 18 votes, #845 of 3,363 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 7 years on.
What it does
Everyone’s busy defining product marketing right now, what it is, and what it should be. But while that conversation is taking place among PMMs, Rebecca Geraghty thought: Let’s ask the product teams put the question to them, hear how they define the role.
How do product teams define product marketing, and how can it help us think differently about the role?
“The investment in Pro+ is well worth it for the growth and development opportunities it offers.” How do product teams define product marketing, and how can it help us think differently about the role? Everyone’s busy defining product marketing right now — what it is, and what it should be. Let’s ask the product teams . Why not put the question to them, hearing how they define the role and how that can impact our thinking too? Direct link to typeform page -from productmarketingalliance.com
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