Deploy Empathy
A practical guide to interviewing customers
Deploy Empathy launched on August 20, 2021 with 309 votes, #55 of 2,953 launches that month and more than 95% of that year's launches. The site was still online in September 2026, 5 years on.
In plain words
Deploy Empathy is a guide teaching the skill of customer interviewing. It helps product developers and UX professionals learn how to conduct conversations that reveal customers' hidden needs, desires, and processes. The book aims to build confidence in interviewing both existing and potential customers, equipping readers with practical techniques to extract valuable insights directly from the people they serve.
written from the facts on this page · September 2026
From the sources
Deploy Empathy will help you learn the skill of talking to your customers so that you can pull out their hidden needs, desires, and processes. By the end of this book, you’ll be able to interview customers and potential customers with confidence.
Your customers and potential customers have a wealth of insights for you, yet it’s hard to figure out just what to say and how to say it so you get useful, actionable information from them. The good news is that interviewing with empathy is a skill that anyone can learn. Interviewing customers can help you figure out what to build, sell more of your existing product, figure out which features you should build, and stop churn. By the end of this book, you’ll be able to interview customers and potential customers with confidence, and use that information to hit yourfrom deployempathy.com
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