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Growth · January 28, 2017

DN

Do Not Want, an extension to help you protest website anti-features

Hello HN! A few days ago I saw a comment on reddit which proposed a service that allowed the user to spam a website's server logs with messages objecting to the presence of various anti-features like popups, noisy ads, and autoplaying content. The idea tickled my fancy, so I've put together a Chrome extension which detects if a page is using Google Analytics, and if so it injects a small script which sends bunk utm (urchin tracking module) data to the GA backend. It sets the traffic source to "DO NOT WANT!", and the campaign name to various things like "I do NOT want noisy ads!" Here's the…

Do Not Want, an extension to help you protest website anti-features launched on January 28, 2017 with 11 votes, #1,602 of 3,670 launches that month and more than 75% of that year's launches.

In plain words

Do Not Want is a Chrome extension that detects Google Analytics on websites and injects fake tracking data to protest anti-features like popups, noisy ads, and autoplaying content. When activated, it sends dummy analytics to a site's tracking backend with the traffic source labeled "DO NOT WANT!" and campaign names that communicate objections to specific website practices. It is designed for users who want to register their disapproval of intrusive web design patterns directly in site analytics logs.

written from the facts on this page · September 2026

From the sources

In the maker’s words, at launch

Hello HN! A few days ago I saw a comment on reddit which proposed a service that allowed the user to spam a website's server logs with messages objecting to the presence of various anti-features like popups, noisy ads, and autoplaying content. The idea tickled my fancy, so I've put together a Chrome extension which…

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Source: Show HN post ↗ · launch text quoted in part

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