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Growth · November 1, 2021

Dynamic Audience Builder for Facebook

Build custom Facebook audiences based on your data in REVEAL

Dynamic Audience Builder for Facebook launched on November 1, 2021 with 95 votes, #454 of 2,925 launches that month and more than 75% of that year's launches. The site was still online in September 2026, 4 years on.

Visit omniconvert.com ↗Alternativestop 16% of November 2021

What it does

REVEAL’s Dynamic Audience Builder helps eCommerce merchants improve FB ROAS by using first-party data to build dynamic custom audiences for Facebook and Instagram ad campaigns Evergreen campaigns based on: RFM Segments/ Product / Brand / Date / City / NPS

The customer intelligence layer that replaced Reveal: real-time RFM segmentation, CLV tracking, NPS by segment, and a dynamic audience builder.

Real-time RFM segmentation. CLV tracking by cohort and channel. NPS intelligence by segment. And an AI growth engine that acts on all of it automatically. "We believe in creating excitement for our customers when they buy our products. But you also have customers who aren't that excited. Nexus's NPS intelligence allowed our marketing to be much more directed at customers who didn't have the greatest experience. We've been able to turn them into raving fans." RFM is not a label. It is a scoring system built from three independent behavioural dimensions. Understanding how each one works is why Nexus's segments are more actionable than any persona or static cohort. RFM segmentation classifies…from omniconvert.com

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Source: Product Hunt launch ↗

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