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Commerce · January 25, 2023

Equity Planner

Create and compare personalized plans for your stock options

Equity Planner launched on January 25, 2023 with 126 votes, #318 of 3,901 launches that month and more than 75% of that year's launches. The site was still online in September 2026, 3 years on.

What it does

Add your stock options, choose the plans that you want to compare and see a personalized breakdown of the tax implications and potential net gains. There are plans for early exercising, what an IPO could look like, potential outcome of a secondary sale & more!

Secfi's Equity Planner is a self-guided tool that lets you enter your stock options data and instantly see different strategies for how to exercise.

“What if I exercise my options early?” “What if my company goes bust?” “Should I sell on the secondary market or through a tender offer?” These types of questions run through startup employees' heads every day. Our free, self-guided Equity Planner helps you quickly get a personalized big-picture of your equity to make your best possible decision. Our Equity Planner guides you through each step as you enter all your details. In under 5 minutes you’ll have a full view of all your equity opportunities — side by side for your own comparison. Easily create and compare different plans like exercising your equity now versus waiting until your company goes public, or selling shares you already own…from secfi.com

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Source: Product Hunt launch ↗

Launched alongside, January 2023

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