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Growth · March 21, 2021

First 1000

Case studies on how companies got their first 1000 customers

First 1000 launched on March 21, 2021 with 652 votes, #4 of 3,696 launches that month and more than 99% of that year's launches. The site was still online in September 2026, 5 years on.

In plain words

First 1000 is a newsletter that publishes weekly case studies on how startups acquired their earliest customers. It features real examples from companies like Zapier, DoorDash, and Tinder, detailing the strategies and tactics these founders used to reach their first 1000 users. The resource is designed for entrepreneurs, founders, and anyone interested in learning practical customer acquisition approaches used by successful early-stage companies.

written from the facts on this page · September 2026

From the sources

📈 How do top startups find their early customers? Find out on First 1000. We share a case study every week about how companies like Zapier, Doordash and Tinder got their very first customers.

Notes from a Duolingo PM using AI to design and grow Lazyweb.com to 1,000 paying customers. Join the First 1000 newsletter.

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