Gender Decoder for Job Ads
Check if your job advert is putting off women applying
Gender Decoder for Job Ads launched on April 5, 2016 with 84 votes, #551 of 4,301 launches that month and more than 75% of that year's launches. The site was still online in September 2026, 10 years on.
What it does
Without realising it, we all use language that is subtly ‘gender-coded’. Society has certain expectations of what men and women are like, and how they differ, and this seeps into the language we use. Think about “bossy” and “feisty”: we almost never use these words to describe men. This linguistic gender-coding shows up in job adverts as well, and research has shown that it puts women off applying for jobs that are advertised with masculine-coded language. * This site is a quick way to check whether a job advert has the kind of subtle linguistic gender-coding that has this discouraging effect. Find out more about how thisfrom gender-decoder.katmatfield.com
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