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Work · January 8, 2017

Good Life Project

How to sell an idea that's ahead of it's time

Good Life Project launched on January 8, 2017 with 60 votes, #1,085 of 3,670 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 9 years on.

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What it does

Jonathan talks about how to best convey an idea or concept that is ahead of it's time and how to connect with what really matters to people when doing so.

If your work is truly cutting edge, how do you effectively market if people don’t even have the distinctions yet to “get it,” and you need to get their attention AND it takes a longer conversation to really open it up? The art of conveying the cool (significance, importance, call it what you want) is something I’ve struggled with for as long as I can remember. When your work is truly cutting edge, it can be hard to convey the significance of your labor to people who care less about “how” you got there, and more about how “being there” is going to rock their lives (or businesses). As creators, we get massively excited about our work, and often times, what excites us…from goodlifeproject.com

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