Google Analytics Attribution Cleaner

What it does

Google Analytics shows where your traffic comes from, but splits each source into multiple variations. For example, traffic from ChatGPT can be shown as four different entries: as referral, organic, (not set) and (none). The same fragmentation happens with other channels, so it is very hard to get a clear high-level picture what drives traffic. GA4 Attribution Cleaner groups them automatically and for free. No signup.

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