Google Analytics Guide

What it does

Take control of your own metrics. This is an ideal starting point for anyone seeking a comprehensive grounding in Google Analytics.

It’s a service which collects data about your digital presence. Contrary to popular belief, the platform is not limited to just websites. It is now capable of tracking Android and iOS apps using the Google Analytics mobile SDKs, and indeed any connected device using the Measurement Protocol, a feature which opens up new realms of possibilities around the Internet of Things. For the purposes of this guide, however, we will stick to the platform’s original, JavaScript-based website tracking features. How does it work? In short, for Google Analytics (GA) to function correctly, every page on your website must include a small snippet of code containing your unique GA ID ( UA-XXXXXX-X…from builtvisible.com

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