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Commerce · July 18, 2014

Groundfloor

Helping everyday people build wealth with real estate.

Groundfloor launched on July 18, 2014 with 72 votes, #743 of 2,263 launches that month. The site was still online in September 2026, 12 years on.

What it does

Groundfloor is the first and only private real estate lending marketplace open to non-accredited investors. We connect individuals looking for high-yield lending investments and borrowers looking for short-term financing for their real estate projects.

With Groundfloor, you can invest in real estate without buying property. It’s transparent, direct, and built for investors at every level.

Groundfloor gives you direct access to private real estate along with limited-availability portfolios like consumer credit, music royalties, Pre-IPO stock, and more — real assets engineered for high, consistent yields. Invest directly in individual real estate projects, underwritten and reviewed by Groundfloor — with terms as short as 6–12 months and first- or second-lien security on every loan. Access ongoing investment products and limited-time private-market offerings designed to give you more quality, transparency, and control as you diversify beyond public markets. High-yield, short-term, real estate backed. 100% repayment track record. Our most popular investment. Access royalties…from groundfloor.com

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Source: Product Hunt launch ↗

Launched alongside, July 2014

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