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Growth · November 2, 2015

GTDshow - 39: Buffer loses half of social traffic in 12 Months, a Pinterest strategy & Google RankBrain

Founders talk about their marketing struggles & triumphs.

GTDshow - 39: Buffer loses half of social traffic in 12 Months, a Pinterest strategy & Google RankBrain launched on November 2, 2015 with 63 votes, #1,285 of 4,108 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 10 years on.

What it does

So Buffer, whose business is to drive social traffic for others, lost half of its referral traffic from social media and they are scratching their heads over it. They are refreshingly transparent about the cratering and seem unsure what has happened. But that is helpful for the rest of us. We discuss what that means for […]

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