Hacking Kindness
Optimization tactics for better behavior
Hacking Kindness launched on March 6, 2019 with 7 votes, #1,443 of 2,994 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 7 years on.
What it does
Hacking Kindness is a set of inspirational cards applying behavior science to make people behave better. It's intended to get product teams started in crafting experiences that makes a users be kinder.
Kindify.net is a starting point for finding scientific and technological solutions to make people make better choices.
Instead of suffering from destructive and unhelpful behavior in your city, organization, classroom or social media platform, we want you to create systems that optimize for pro-social behavior. Kindify.net is a starting point for finding scientific and technological solutions to nudge people to make better choices. We know that showing eyes on a poster makes people pay their tram fare. We know people hate feeling guilty. We know getting a message from people who talk like you is more compelling. We've made a stack of inspirational cards based on current scientific research on anti- and prosocial behavior. We call them Hacking Kindness. People use them in workshops, with their team or…from kindify.net
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