Hacking Marketing
Agile practices for smart marketing
Hacking Marketing launched on April 19, 2016 with 65 votes, #959 of 4,301 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 10 years on.
What it does
What can marketers learn from software developers to harness — rather than struggle against — the dynamics of a digital world? I’ve written a book called Hacking Marketing that will be published by Wiley next month, to be released on March 21 , and I’m very eager to share it with you. My goal was to help marketers at all levels — even those with no technical background or inclination — adapt marketing management to the wild and wonderful whirlwind of a world now dominated by software. My underlying thesis: as marketing becomes more and more entangled in software — as everything becomes more and more digital — the art of managing marketing increasingly resembles the art of…from chiefmartec.com
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