#HowIBuy Vol. 1 –– 50+ Page Free Book on B2B Buyer Psychology
Role-based insights on your buyer. Un-gated, no signup.
#HowIBuy Vol. 1 –– 50+ Page Free Book on B2B Buyer Psychology launched on November 28, 2017 with 14 votes, #930 of 3,137 launches that month and more than 50% of that year's launches. The site was not reachable when checked in September 2026.
What it does
#HowIBuy is a customer-centric series on how decision-makers buy. Dozens of interviews with C-Suite and executive buyers were conducted to learn more about the modern buyer. This is the first of the series and is entirely un-gated, free, no signup required content. Highly recommended for sales, marketing, customer success and revenue professionals.
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