HubSpot’s Ads ROI Calculator
A data driven, ads budget planner for inbound marketers.
HubSpot’s Ads ROI Calculator launched on July 18, 2016 with 118 votes, #313 of 3,671 launches that month and more than 90% of that year's launches. The site was still online in September 2026, 10 years on.
What it does
How much should you spend on ads? Use this data driven Ads ROI Calculator to test different metrics, know your ROI and then choose the best budget for you.
How much do you spend a month on digital ads? If you don't spend on ads now, just test out a number, 10% of your total marketing budget is a good place to start. Once you've entered all other metrics, come back to budget to see how it affects profit. How much are you willing to pay for a click? Depending on the ad network and audience, B2B marketers can expect cost-per-click to range from $1-$7 or more. You can use the Google KeyWord Planner for help estimating your CPC for search ads. How often does a visitor convert into a lead on your website? For the average for B2B marketers it's around 2.6%. Check out these 10 Tips to improve your conversion rate (CVR). On average, how valuable is a…from hubspot.com
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