I replaced Google Analytics with simple log-based analytics

In plain words

This is a log-based analytics tool designed as an alternative to Google Analytics. Launched in 2019, it analyzes website traffic data directly from server logs rather than relying on external tracking services. The tool is intended for website owners who want simpler analytics without the complexity of major platforms. It appeals to those seeking privacy-focused tracking options and straightforward log file analysis.

written from the facts on this page · September 2026

From the sources

Update Feb 2021: the custom GoAccess system I describe below worked well enough, however, I have since switched to GoatCounter.com . It’s simple (but not too simple), and I like Martin’s approach and privacy philosophy. Google Analytics is a good tool: it’s free, easy to implement, and has served me well over the years. However, partly because I’m not in love with Big Brother Google looking over the shoulder of all my website visitors, and partly because I like experiments in minimalism, I decided to replace Google Analytics on benhoyt.com with a simple analytics setup based on log file parsing. Log file parsing is an old-skool but effective way of measuring the traffic to your site. It…from benhoyt.com

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