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Life & fun · June 20, 2018

IGTV

Instagram's new app for watching long-form, vertical videos

IGTV launched on June 20, 2018 with 331 votes, #37 of 2,654 launches that month and more than 95% of that year's launches. The site was still online in September 2026, 8 years on.

Visit about.instagram.com ↗IGTV alternativestop 1% of June 2018

In plain words

IGTV is an app for watching long-form vertical videos from Instagram creators. Available as a standalone app or within Instagram itself, it lets users watch content like DIY projects and comedy sketches from their favorite creators. The platform integrates with Instagram's existing community, making it accessible to a large audience from launch.

written from the facts on this page · September 2026

From the sources

IGTV is a new app for watching long-form, vertical video from your favorite Instagram creators, like LaurDIY posting her newest project or King Bach sharing his latest comedy skit. While there’s a stand-alone IGTV app, you’ll also be able to watch from within the Instagram app so the entire community of one billion can use it from the very start.

IGTV is a new app for watching long-form video from your favorite Instagram creators.

Update: We launched IGTV at an event in San Francisco featuring many of the Instagram creators who’ll make IGTV great. Check out the video of the event to learn what IGTV is, how it works and see it come to life. Today, we have two big announcements to share. First, Instagram is now a global community of one billion! Since our launch in 2010, we’ve watched with amazement as the community has flourished and grown. This is a major accomplishment – so from all of us at Instagram, thank you! Second, we’re announcing our most exciting feature to date: IGTV, a new app for watching long-form, vertical video from your favorite Instagram creators, like LaurDIY posting her newest project or King Bach…from about.instagram.com

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